The Challenge

Virtual events solved the problem of access, but they often lacked the social connection of attending an event in person.

What I Did

I conducted contextual interviews with audience members and event hosts, synthesized findings into opportunity areas, explored concepts through speed dating and prototyping, and tested the resulting experience with users.

The Design

The Outcome

The final concept connected audiences and hosts through event-specific interactions designed to encourage participation before, during, and after an event.

Reflection

A strong virtual experience shouldn't simply reproduce the physical event online—it should take advantage of the affordances of the new medium.